ProEdCMED

November 19-22, 2015 in Phoenix-Scottsdale, Arizona, Embassy Suites

Attend the 38th Annual  Conference on Management, Executive and Professional Development Programs

  • Quick Summary
  • Keynotes
  • Preconferences
  • Thought Leader Exchange
  • Concurrent Sessions

Just Announced CMED 2015 Keynote Speakers:

Barry Posner


Barry Posner a Co-author of “The Leadership Challenge” bestselling book that inspired generations of leaders and Professor of Leadership at Santa Clara University

Topic: The Leadership Challenge

Marilynn Booth


Marilynn Booth an Academic Entrepreneur and Dean at the University of Toronto School of Continuing Education

Topic: Learning to Meet Needs - Why bridging the talent gap must be a two-way exchange

James Barnes


James Barnes a Chief Customer Strategist at BMAI-Strategy and former Professor of Marketing and Dean at Memorial University of Newfoundland

Topic: Do You Really Add Value for Clients? Delivering meaningful value to drive client loyalty.

Mansour Javidan


Mansour Javidan a director of Global Mindset Institute and former Dean of Research at the Thunderbird School of Global Management

Topic: Global Mindset and its Relevance to Global Executives

 

"Looking forward to the learning, the sharing, and to seeing friends from across many CMED conferences. CMED has been a critical part of my professional development. So many memories. So many friends. Even after over four decades in the business of executive education, across four universities, I always know I'll learn a lot, and I'm always willing to share and to try to raise the bar for our industry. Let's make this the best one ever!" 
- Bric Wheeler, Director of Graduate & Executive Education, University of Tennessee

 

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Agenda summary and invitation from the #CMED2015 Chairperson Calvin Tong

 

Also...
  • Interact with your colleagues in 24 in-depth breakout sessions on new and best practices for marketing, management, operations, strategy, and technology.
  • Select one of the five Pre-Conference workshops on Open Enrollment Marketing, Social Media, Creating Business Acumen Programs, Leadership Practices Inventory, and Director's Roundtable.
  • Attend 3 plenary sessions to meet thought leaders, grow your network, and develop your plan of action for after the conference.
  • Benchmark with your peers and hear the
    6
    th Annual Industry Trends Survey report.

CMED 2015 Keynote Speakers

Barry Posner

The Leadership Challenge

Accolti Professor of Leadership, Leavey School of Business, Santa Clara University. Co-author of the award-winning and best-selling leadership book. One of the Top 50 leadership coaches in America, named among the 10 Most Influential Thinkers.

Approaching leadership as a measurable, learnable, and teachable set of behaviors, The Leadership Challenge framework grew out of rigorous research that first began in 1982 when Jim Kouzes and Barry Posner set out to understand those times when leaders performed at their personal best. They conducted hundreds of interviews and reviewed hundreds of case studies and survey questionnaires.

What emerged were five fundamental practices common to extraordinary leadership achievements. Now known worldwide as the most practical model of leadership development, The Five Practices of Exemplary Leadership® continues to prove its effectiveness in cultivating and liberating the leadership potential in anyone—at any level, in any organization—who chooses to accept the challenge to lead.


Jim Barnes

Do You Really Add Value for Clients? Delivering meaningful value to drive client loyalty.

Professor Emeritus, Memorial University and Chief Customer Strategist, BMAI-Strategy

Achieving long-term success in any organization requires the building of solid relationships with clients; relationships that will see them coming back to deal with you over and over again. The creation of client loyalty requires a strategy based on the delivery of meaningful value; the kind of value that will resonate with clients, will facilitate their success, and allow them to connect with you. This keynote will outline a proven approach to the development of lasting, profitable client relationships, based on our experience and unique insight into what drives client loyalty.

As an internationally-recognized educator, author, speaker and consultant on marketing, branding and customer relationships, Jim will lead an engaging session based on real life examples and research.

Marilynn Booth

Learning to Meet Needs - Why bridging the talent gap must be a two-way exchange

Dean, University of Toronto School of Continuing Studies

To help people advance in their careers, continuing education must respond to current market realities and emerging trends. But it also must be responsive to learners’ specific needs, whether they’re mid-career professionals exploring new directions, aspiring entrepreneurs expanding their business skills, immigrants educated abroad who require added credentials or recent graduates adding extra dimensions to their degrees.

For the University of Toronto School of Continuing Studies, ensuring educational excellence – in program design, content, delivery and, above all, outcomes – begins with embracing the learner’s point of view and then working with a range of partners, including employers, professional associations and accreditation bodies, to connect the aspirations of highly motivated people with the constantly changing needs of the marketplace. The learners first strategy has transformed the School from a deficit laden operation of $9 million in revenue to a nimble, learner-oriented, profitable $32 million enterprise.

Mansour Javidan

Global Mindset and its Relevance to Global Executives

Director of Global Mindset Institute and former Dean of Research at the Thunderbird School of Global Management

In this presentation, Dr. Javidan will explain the complexities of working in global roles and the reasons some successful domestic managers struggle in global environments. He will then explain the concept of Global Mindset and how it can help executives in global roles perform more effectively.

He will offer examples of the work he has done with over 50 global corporations and how they have incorporated the Global Mindset framework to support their executives and managers. He will also demonstrate the Global Mindset Inventory (GMI), a scientific instrument that he has created to measure a manager’s profile of Global Mindset. Over 26,000 managers and executives have completed this instrument in tens of countries around the world.

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“I learned that we were doing a lot of things right but there were additional things we could be doing. And I will be working on those as I come home.”
- Raveen Sanghera, Associate Director, Management and Professional Programs, Simon Fraser University

 

PLUS, 27 Breakout Sessions

In addition to the Keynotes and Precons, you can select from these in-depth sessions for all levels of experience and responsibilities:

• Birds of a Feather
• Thought Leader Exchange
• Always Be Selling: A Client Engagement Model Through A Sales Process In Executive Education
• Creating Programs with Business Impact - Action Learning
• Leading Organizational Change within the University: The Impacts and Results of Restructuring
• Finding & Keeping Great Instructors
• The Power of Collaboration: New Models for Corporate Learning
• Golden Nuggets of Social Media Content in Business Education
• Evaluating Program Impact
• Shaping Strategy for Executive and Continuing Education
• Building Strategic Partnerships for Your Centre
• Beyond Lean and Six Sigma: Extending the life cycle of your Process Improvement curriculum
• Mobile-Video-Analytics; Your Social Media Imperatives for 2016
• Methodology and Process for New Program Development
• A Consortium Series: Increasing Enrollment & Diminishing Risk
• Developing Sales Strategies and Opportunities for Growth
• Experiential Learning: Leveraging Local, City-Specific History to Teach Executive Leadership (a Case Study)
• Leveraging the Faculty Director Role for Successful Custom Programs
• Database Marketing Demystified
• Senior Finance Session
• Custom-Custom Programs: Starting from Scratch with Clients and Building a Sustainable Program
• AACSB Accreditation - What You Should Know
• Emerging Technologies in Teaching and Learning
• Designing Programs for the Millennial Workforce
• Executive Education in a Learning Laboratory
• 90 Ideas in 90 Minutes
• The Next 90 Days

Five Pre-conference Workshops

Thursday, November 19  8:30AM – 11:30AM

 

Precon 1: Director's Roundtable (held at Arizona State University)

What Keeps You Awake at Night?

This precon is specifically for Center Directors, Executive Directors and those with perhaps a different title but the same responsibilities. You will explore strategic issues, best practices, and growing your bottom line. Solve operational challenges, develop strategies to strengthen your brand, and learn how to build, or re-invent, alliances with business and industry to grow high ROI revenue streams.

Transportation will be provided to the Arizona State University, a short drive from the hotel. You will spend the morning on the beautiful campus of ASU.

Workshop facilitators:

Paul SlaggertPaul Slaggert, Director of Non-Degree Programs, Executive Education in the Mendoza College of Business at the University of Notre Dame. Prior to joining Notre Dame, he was director of the Center for Management and Executive Development, College of Business Administration, University of Cincinnati. He leads training sessions for corporate clients on the topics of leadership, delegation and empowerment, systems thinking, and financial literacy.


Barry BalesBarry Bales, Assistant Dean for Professional Development at the Lyndon B. Johnson School of Public Affairs, The University of Texas at Austin, where he is responsible for developing, organizing, and administering professional development seminars for government officials. He has administrative responsibility for the Governor's Center for Management Development, a program that trains over 2,500 Texas state agency managers each year in management, leadership and quality skills. He also works with the Governor's Executive Development Program.

Precon 2: Online Marketing for Open Enrollment Programs

Discuss successful practices in lead generation, nurturing, and conversion for Open Enrollment programs. The session will cover different scenarios and system configurations. It will focus on strategies and tactics of online marketing and database analysis to increase message relevance and maximize lead conversion rate.

This workshop will be very interactive with several case studies discussed. It will give participants a comprehensive view of important steps in client acquisition. Facilitators will share their real-life experiences in different settings as well as encourage contributions among participants. They will draw from comprehensive analysis of industry practices, content creation and strategies for its distribution. Participants will walk away with actionable ideas to implement in their own marketing activities.

Workshop facilitators:

Melanie SchrammMelanie Schramm, Director of Marketing, Graduate and Professional Engineering Programs at Purdue University. She has ten years of progressively responsible experience in graduate program recruitment/marketing and admissions. In her role she is managing a High-Tech/High-Touch marketing operation and develops effective strategies and tactics to achieve division’s enrollment and program growth goals.  

Arne Johnson Marketing Workshop CMEDArne Johnson, Marketing Manager at the College of Continuing Education, University of Minnesota. Arne has 10 years experience in agency account management in a variety of industries and roles, and over 10 years experience managing marketing in professional education. He develops and implements integrated marketing plans that promote the growth of U of M College of Continuing Education programs including professional education open enrollment short courses and certificates, contract training, professional conferences, personal enrichment programs and the Continuing Education and Conference Center.

Mykola Sarazhynskyy Marketing Workshop CMEDMykola Sarazhynskyy, Marketing Advisor, CMED Conference, ProEd. Prior to his current role Mykola served 6.5 years as a Marketing Director at the University of St. Thomas. He lead a team of marketing and customer service professionals delivering brand-consistent online and in-person pre- and post-program experience. Regarded for an ability to implement complex changes that have a transformative impact on marketing effectiveness and are critical to bottom-line growth. Mykola oversees integrated campaign management including email and direct marketing, paid search marketing, search engine optimization and web analytics, lead generation and nurturing. He has teaching and speaking experience in graduate and non-degree programs on various topics of Internet Marketing and Online Lead Generation.

Precon 3: Receiving Leadership Practice Inventory 360 Feedback

This is an incredible opportunity for Executive Education and Continuing Education Directors, Managers and Coordinators to receive 360 feedback on their leadership, and make plans for strengthening their personal and organizational leadership. Most leaders find this to be a rich and rewarding developmental opportunity.

The Leadership Practices Inventory (LPI) is the empirical measure of the Leadership Challenge Model (5 practices of exemplary leadership) and is the most widely used online 360 degree leadership assessment tool available today.

  • Learn about the Five Practices of Exemplary Leadership, the LPI 360 online instrument and the key behaviors identified with exemplary leaders
  • Understand the value and outcomes that improved performing in each of the thirty behaviors can deliver – personally and to your organization
  • Gain insight into their current leadership behaviors, reviewing and interpreting the LPI – Self and Observer feedback.
  • Develop a short term action plan and specific next steps to improve their effectiveness as leaders.
  • Have access to the LPI Workbook (online ebook) and the LPI Development Planner (online ebook) as short and longer term resources respectively.
  • First-hand experience with the administration and set up, resources and debrief of an excellent tool for developing Executive Leaders.

Participants must register at least 4 weeks prior to the Conference, so that LPI online instructions can be sent ahead of time, then the LPI links sent out, participants will then set up their observers online, and the administrator would monitor to send periodic reminders, and finally run the LPI 360 feedback reports. This workshop is limited to the first 25 participants and requires registration by October 21, 2015 to allow for assessment processing.


Lillas Hatala Workshop facilitator Lillas Hatala brings over 25 years of experience designing, developing, and facilitating leading edge leadership development programs in the corporate, government, post secondary, and not for profit sectors in North America, South Africa, Australia and Qatar. Lillas has a Masters Degree in Adult and Continuing Education from the University of Saskatchewan, as well as numerous assessment and coaching certifications.  Her commitment to strengthening her own leadership capacity and that of others has been demonstrated through roles such as Faculty Director (and founder) of Business and Leadership Programs at the University of Saskatchewan. She was a founding member of Leadership Saskatoon and the recipient of the YWCA Woman of Distinction Award for Leadership and Lifelong Learning. She is the coauthor of Integrative Leadership (2005), The Integrative Leadership Study Guide (2008), The Business Case for Leadership Development (2008), and numerous published articles.  Lillas is also the co-creator of the Women in Leadership for Life (WILL) initiative.

Through her own organization, Integrative Leadership International Ltd, Lillas is committed to helping leaders flourish, and she challenges leaders to expand their awareness and bring greater levels of consciousness and significant to their live, their teams and their organizations.

Precon 4: How to Design, Develop and Deliver Finance for Nonfinancial Managers Program

The literature is full of validation to the assertion in the title of this pre-conference workshop. Almost all of your customers will tell you that among the top “gaps” in their organization is financial literacy and business acumen savvy. Employees dearly need these skills but sending them to an accounting or finance course will not do it for most.

This workshop will lay out each step in designing, developing, and delivering a five star business acumen program for any client. You can customize your final product to deliver in

  • a one or two day workshop;
  • a week-long program;
  • spread out over several weeks;
  • incorporated within a management certificate program.

Your options are endless.

This workshop is “hands on”. You will develop a framework for one of your actual clients in this three hour program. This fun experience will culminate in utilizing a simulation exercise based on your design. A sure winner that will produce exceptional results for your executive and non credit programs for years to come.

Workshop facilitator:

David SteenstraDavid Steenstra  is a Professor at Ferris State University. Higher education has been Dr. Steenstra's passion for most of his life. He has taught at nine different universities. Concurrent with college teaching and various administrative roles, Dr. Steenstra is an entrepreneur. His company has conducted corporate training and consulting programs for over 500 clients located throughout the world. His corporate training business is practical, applied education; real solutions to real problems.

When he's not at FSU or doing consulting through his own firm, David gives back to society by serving on his church council, the SBA board, and two other corporate boards. Now and then, he even manages to catch a few Walleyes.

Precon 5: Optimizing your Social Video Presence in 2016

The use of video has become integral in the marketing and promotion of all levels of education, including executive education and professional development.  It has become easier and less expensive than ever before with most phones and tablets capable of hi-definition recording.  This session will provide interactive training on how to optimize your videos through video editing tools, YouTube optimization and editing, and interactive branding elements.  With every Internet user in the world watching 24 minutes of YouTube video per day, make sure that when they watch yours, you have the best chance of converting the viewing into a prospect and then a client.

By the end of this session, attendees can expect:

  • An understanding of the importance of video for the marketing and promotion in education.
  • The ability to create an enhanced YouTube channel for deploying their video properties.
  • The ability to use YouTube to edit and optimize your video.
  • The ability to add interactive elements to your videos to enhance engagement.
  • The use of video in advertising through LinkedIn and Google AdWords.

 

Lyle Wetsch Workshop facilitator Lyle Wetsch is an Associate Professor of Marketing at Memorial University of Newfoundland. He is actively involved in providing presentations and consulting with businesses on various elements of Internet Marketing, especially Social Media and Social Networks through his company ‘Digital Marketing Consultants’. Through the Gardiner Centre at the Faculty of Business Administration he has designed and offers 1-day and multi-day training programs on Digital and Social Media at several locations in North America as part of the Digital and Social Media Program. His social media work has received global recognition including: The only Canadian Professor on the “Top 50 Business School Professors on Twitter” by www.MBAprograms.org. He is also recognized as one of the “Top 100 Marketing Professors on Twitter” by Social Media Marketing Magazine, and recognized by the Marketing Management Association as a recipient of the “ 2013 Hormel Teaching Excellence Award.”

 

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“I came to CMED to learn more about the industry and successful marketing tactics, and I got both.”
- Sue Callaghan, University of Notre Dame

 

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Thought Leader Exchange

November 19, 2015

This is a special plenary session on Thursday from 4:30 to 5:45 pm, featuring the most experienced senior professionals in the industry in each of the topic areas listed below. Each leader will host a table and lead an open and in-depth discussion of their topic for 75 minutes. You can move from table to table if you wish, or stay put for the full time.

Don’t miss this incredible learning opportunity on these important topics.

Building and Sustaining Consortiums - Ron Thomas

Ron Thomas, Associate Director, Stayer Center for Executive Education University of Notre Dame
During this session Ron will spell out what a “consortium” is and how to create the environment that spells success in the delivery of Executive Education programs to different companies either at their facility or at your university.

Reports to Upper Management with Transparency in Mind - Paul Slaggert

Paul Slaggert, Director of Non-Degree Programs, Stayer Center for Executive Education, University of Notre Dame

We will discuss the need for transparency in the reporting and discussions with your management and some strategies for accomplishing it.  Avoiding negative surprises and developing credibility will be some of the issues we can cover.

Registration Systems - Chuck Havlicek

Chuck Havlicek President at ACEware Systems, Inc With tighter budgets and increased expectations, you owe it to yourself and your staff to get the skinny on how to approach the "Build or Buy?" conundrum and how to avoid implementation pitfalls. It takes two to tango! Every registration system or CRM needs a buyer and a vendor. Come to this session and hear perspectives from both sides.

Business Simulations - David Steenstra

Dr. David Steenstra, Professor at Ferris State University David will share with you the value of simulations embedded into management programs, Leadership programs, and Business Acumen programs. His work spans over 20 years in Executive Education and teaching within MBA degree programs.

Managing a Center's Finances - Mark Gould

Mark Gould, Assoc. VP of Professional, Graduate, and Int'l Enrollment Mgmt. & Chief of Staff to the Provost at Merrimack College

During this round-table discussion you will learn appropriate allocations of costs and strategic financial data you should have at your fingertips. I also will share several spreadsheets that you will be able use back at your center. You will leave this round-table discussion with the knowledge and know-how for creating a financial plan and budget for your center.

Selling of Custom Programs - Bill Morrissey

Bill Morrissey, Associate Director at Gardiner Centre, Memorial University

Bill has had a storied career at Memorial University and the Gardiner Center. He currently serves as the go-to person for contract training at his facility. Bill will explain how his sales techniques when selling custom engagements are focused and link to open-enrollment activities.

Lead Generation and Nurturing - Mykola Sarazhynskyy

Mykola Sarazhynskyy, Marketing Adviser, CMED

Mykola will discuss how to best establish a footprint in your online environment for managing leads and conversions to increase registrations. His work at the University of St. Thomas was instrumental in Executive Education in creating 20% enrollment growth in the last six years and also increasing the number of quality leads in the MBA programs that are offered at UST.

Supply Chain Programs - Bric Wheeler

Bric Wheeler, Director, Graduate & Executive Education at University of Tennessee

In this session you will get a clear understanding of how Executive Education can align itself with a storied and well respected for credit Supply Chain Management Graduate Program. The University of Tennessee has been offering Executive Education programs in Supply Chain Management for over ten years and around the world. Bric will be here the entire conference and he is eager to share with you their successes.

Integrating Consulting Services with Programs - Brenda Truelove

Brenda Truelove, Program Manager, The University of Alabama

One of the Alabama FITWAY Cancer Prevention Program (the program) Director contacted the Professional Development & Conference Services (PD&CS) Division of the College of Continuing Studies requesting assistance, expertise and idea generation to improve and increase rates for the use of new colorectal screening/testing modalities. The PD&CS Program Manager and support staff planned, invited, and provided a full range of resources and logistical expertise for two large business employer stakeholder Focus Group sessions; one held in Birmingham, Alabama, and the other in Huntsville, Alabama.  These full service Focus Group sessions were facilitated by an experienced HR consultant with more than twenty years of leadership development, management and supervisory development, communication skills, mediation skills, and team training experience. The approach was recognized by the Centers for Disease Control (CDC) as a model approach.

During this session Brenda will share with you and discuss lessons learned:

• Gathering requirements from clients.

• Incorporating problem-solving as a higher education offering.

• Interacting with statewide organizational staff and decision makers.

• Developing plans for approaching organizations, proposing colorectal cancer screening initiatives, collaborating on the integration of screening into health programs, and measuring outcomes.

• Assessing outcomes.

Leadership Programs - Barry Bales

Barry Bales, Assistant Dean for Professional Development, Governor's Center for Management Development, University of Texas

Barry will discuss the development of leadership programs in a general sense and also how to narrow the focus for more specific clientele.

Women’s Leadership Programs - Lillas Hatala

Lillas Hatala Leadership Development Facilitator and Coach

This session will focus on sharing the current research, tapping our collective experience and our observations around women’s leadership development initiatives. Recent statistics on women leaders and recent scholarly books and articles are sparking much interest, intrigue and new conversations around what leading edge women’s leadership development programs and initiatives look like in 2015. Given all of this, what are the considerations in exploring the case for women only leadership development programs in the larger context of leadership development for mixed genders, and what do these new programs look like? Learn about one new Leading Edge Initiative – a 6 month program in it’s third year, at Butler University “Advancing Women in Leadership.”

Best Practices for Delivering Indigenous Programs - Charmaine Stack

Charmaine Stack Director, Executive Programs Administration at University of Victoria

Are you looking to deliver training for an Indigenous community or company? Are you looking to explore and engage with new markets? In this session, we will discuss best practices based on prior experiences of delivering training within Indigenous communities. Understand how to work with this new market while avoiding political and cultural pitfalls.

  • An understanding of the benefits of delivering training in community
  • The importance of securing an Indigenous -based partnership
  • Funding vehicles
  • How knowledge (or lack of knowledge) of local customs and traditions can make or break a potential partnership
  • Understanding how past and current experiences of the local community can affect participant experience as well as partnerships

Programs for Health Care Industry - Tania Xerri

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27 Concurrent Sessions

In addition to the Keynotes and Precons, you can select from these in-depth sessions for all levels of experience and responsibilities:

• Birds of a Feather
• Thought Leader Exchange
• Always Be Selling: A Client Engagement Model Through A Sales Process In Executive Education
• Creating Programs with Business Impact - Action Learning
• Leading Organizational Change within the University: The Impacts and Results of Restructuring
• Finding & Keeping Great Instructors
• The Power of Collaboration: New Models for Corporate Learning
• Golden Nuggets of Social Media Content in Business Education
• Evaluating Program Impact
• Shaping Strategy for Executive and Continuing Education
• Building Strategic Partnerships for Your Centre
• Beyond Lean and Six Sigma: Extending the life cycle of your Process Improvement curriculum
• Mobile-Video-Analytics; Your Social Media Imperatives for 2016
• Methodology and Process for New Program Development
• A Consortium Series: Increasing Enrollment & Diminishing Risk
• Developing Sales Strategies and Opportunities for Growth
• Experiential Learning: Leveraging Local, City-Specific History to Teach Executive Leadership (a Case Study)
• Leveraging the Faculty Director Role for Successful Custom Programs
• Database Marketing Demystified
• Senior Finance Session
• Custom-Custom Programs: Starting from Scratch with Clients and Building a Sustainable Program
• AACSB Accreditation - What You Should Know
• Emerging Technologies in Teaching and Learning
• Designing Programs for the Millennial Workforce
• Executive Education in a Learning Laboratory
• 90 Ideas in 90 Minutes
• The Next 90 Days

Register

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