2023 Business Development Institute:

As center and business development directors, we aim to provide products and services that differentiate our centers from our competition – we are always looking for a competitive advantage. What makes our centers stand out may be evident in the faculty and instructors we use, the niche markets we serve, our client list, or the distinctive programs we offer. A unique sales strategy, whether you have a dedicated sales staff or not, helps you play to your competitive advantage and confidently come up with solutions that effectively address both client and market needs. A systemic business development approach maximizes our center’s growth potential while meeting and exceeding customer expectations. But, how do we develop and refine our sales strategies? What if our current business development approach is no longer resulting in increased custom training revenue? What is working (or not) for other centers?

ProEd’s Business Development Institute can help you answer these questions and provide a clear and inspirational path forward. Live session leaders will pose questions, share ideas, and encourage the dialogue among participants. All session leaders  have a background or preference towards a selling process, a specific prospecting skill, a desire to share what they know about the RFP process, significant success in creating proposals that sell, and also the ability to ask questions to their university customers in a way that shaped their success. They also will be confident in crossing over to the open-enrollment portion of the center to create more long-term clients, share in the process, and look for ways to extend the offerings of the center in different ways.

Facilitators

Dr. Daniel Rundhaug is a long-standing conference presenter for ProEd in the areas of business development, sales leadership, and center leadership. With 10 years of successful center leadership at Davenport University, he has helped to foster a very impactful custom-sales approach. Before coming to Davenport University he held an executive leadership role for 12 years as the COO of a large nonprofit organization.

Joe Bork is the president of ProEd and brings years of experience in center leadership from multiple organizations, most recently the University of St. Thomas. Joe is a constant resource sought out by the industry’s leading schools on center leadership, successful open enrollment strategies and creating custom sale approaches.

*Session topics, their order and other program parameters are subject to change

Athabasca University, Ball State University, Bay Path University, Belmont University, Boise State University, Brown University, California Institute of Technology, California State University – Sacramnento, Carleton University, Carnegie Mellon University, Case Western Reserve University, Columbia University, Curtin University, Davenport University, Drexel University, Duquesne University, Embry-Riddle Aeronautical University, Florida Atlantic University, George Mason University, Grand Valley State University, Indiana University, Kennesaw State University, Lehigh University, Loyola University – Chicago, Madison College, McGill University, Memorial University of Newfoundland and Labrador, Merrimack College, Michigan State University, Morgan State University, North Carolina State University, Northwestern University, Oklahoma State University, Penn State University, Portland State University, Rhode Island School of Design, Rollins College, Ryerson University, Saint Louis University, Santa Clara University, Southern Oregon University, Tecnologico de Monterrey, Temple University, Texas A&M University, Texas Christian University, The Camp, The Ohio State University, University at Buffalo, University of Arkansas, University of Calgary, University of California, Davis, University of California, Irvine, University of Central Arkansas, University of Dayton, University of Denver, University of Hawaii at Manoa, University of Houston, University of Louisville, University of Miami, University of Nebraska at Omaha, University of North Carolina Wilmington, University of Notre Dame, University of Pittsburgh, University of Richmond, University of San Francisco, University of Saskatchewan, University of South Australia, University of St. Thomas, University of Texas at El Paso, University of the Pacific, University of Utah, University of Victoria, University of Wisconsin – Madison, Utah State University, Vanderbilt University, Xavier University,
York University